Insights

Boost Marketing

Stay up to date with the latest trends and strategies in digital marketing and eCommerce growth.

ChatGPT Ads Are Coming: What Brands Need to Know About OpenAI's Advertising Platform
Paid Media Management
17/01/20268 min read

ChatGPT Ads Are Coming: What Brands Need to Know About OpenAI's Advertising Platform

OpenAI has announced the launch of advertising on ChatGPT, marking a pivotal moment in digital advertising. With 700+ million weekly users and 2.5 billion daily messages, this represents a groundbreaking opportunity for brands ready to embrace conversational AI advertising.

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Chris Edington
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Space Station: How We Built Our Own Mission Control
Agency Innovation
17/01/20268 min read

Space Station: How We Built Our Own Mission Control

Discover why we built our own agency management platform and the 10 features that make it a game-changer for our team and clients.

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Chris Edington
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7 Cost-effective marketing strategies for small businesses
Paid Media Management
22/09/20250 min read

7 Cost-effective marketing strategies for small businesses

There is a world of digital tools and strategies that reward small B2B and B2C enterprises focused on serving their customers with an excellent product, experience, or service. To expand on this, we've put together seven tried-and-tested marketing strategies, including resources and tips that I've used myself, to help small businesses market on a budget.

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Dylan Klichowicz
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Transform Your Digital Ads With Powerful Headlines & Descriptions
How To
01/09/20255 min read

Transform Your Digital Ads With Powerful Headlines & Descriptions

Discover the best practices for creating attention-grabbing headlines and descriptions for your digital ads. Learn how to use powerful words, focus on benefits, and test and refine your ad to achieve the best possible results. Read on to transform your digital ads and achieve success in your marketing campaign.

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Dylan Klichowicz
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SEO Best Practices for your online store in 2022
How To
07/08/20255 min read

SEO Best Practices for your online store in 2022

Have you ever done a Google search on your competition and wondered, “How did that business get up there?” In this article we break down the mystical world of SEO and show you a few ways you can start improving your strategy today.

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bronwyn-furno
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Digital Marketing vs SEO - Which Strategy is Best for Your Business?
Paid Media Management
28/07/20255 min read

Digital Marketing vs SEO - Which Strategy is Best for Your Business?

Learn about the differences between digital marketing and SEO and discover which strategy is best for promoting your products and services. Find out why digital marketing is more comprehensive, immediate, and targeted than SEO and how it can help you stay ahead of the competition in today's rapidly evolving digital landscape

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Dylan Klichowicz
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How to provide a first-class sales experience for your customers
How To
16/07/20255 min read

How to provide a first-class sales experience for your customers

Today’s consumers have a ton of options for shopping, both online and in real life. So we’re here to help you make the most of your customer service and improve your sales experience so you don't only make sales, but keep on making sales.

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Hannah Furno
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How to add your products to Google Shopping, Facebook Shops and Instagram Shops
How To
27/06/20255 min read

How to add your products to Google Shopping, Facebook Shops and Instagram Shops

So, you've worked hard to get your products ready for the online market, built your brand, and set up your store. Great news: there are now multiple ways to showcase your products to potential customers through Google, Facebook, and Instagram. This guide will walk you through the steps to add your products to these platforms and make the most of their tools

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Hannah Furno
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Advertising on Amazon South Africa: A practical guide with examples for brands
Paid Media Management
11/05/20255 min read

Advertising on Amazon South Africa: A practical guide with examples for brands

Creating a successful advertising strategy on Amazon's South African marketplace requires a deep understanding of the various advertising options available to brands and sellers. With the right approach, businesses can significantly enhance their visibility, drive sales, and improve their overall performance on one of the world's largest eCommerce platforms.

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Chris Edington
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TikTok Trends for marketing your online store
How To
07/04/202510 min read

TikTok Trends for marketing your online store

With 1 billion active monthly users, the TikTok app is far more than a teenage craze. It’s a genuine phenomenon, so if you’re new to TikTok, and marketing your online store using TikTok, stick around. For those already on TikTok, we’ve got some tips and inspiration for you, too!

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Hannah Furno
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How to rock your Instagram account for your online store
How To
08/03/202510 min read

How to rock your Instagram account for your online store

If you’re an entrepreneur or online store owner, Instagram is a fantastic tool for showcasing your products and communicating directly with your customers and potential customers. It’s a visual platform to post videos and photos in a variety of forms to engage your customers on every level from a behind-the-scenes peek at your production to answering their most pertinent questions, Instagram and online commerce are a very good pairing. So, to make the most of your precious Instagram account, we’ve put together a short guide on all of Instagram’s features and how you can make the most of them to boost your online sales and reach new people.

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Hannah Furno
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Meta vs Google Ads: Understanding the Differences and Complementary Strengths
Paid Media Management
02/03/20255 min read

Meta vs Google Ads: Understanding the Differences and Complementary Strengths

Learn how using Meta Ads (Facebook and Instagram) and Google Ads together can help you reach a wider audience and get the best results. Discover the differences between these platforms in terms of targeting capabilities, ad formats, cost, and audience intent, and how to use them to complement each other.

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Dylan Klichowicz
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