Hopscotch Travel - 390% More Leads, 196% More Conversions
Dual-platform strategy increased website leads by +390% on Meta and conversions by +196% on Google.
+390%
Meta Leads
-50%
Meta Cost per Lead
+196%
Google Conversions
The Story
A Cape Town visa and work abroad agency. The team has lived and worked overseas, so they know the process firsthand and handle the paperwork so you don't have to.
Objectives
Increase website leads and conversions through targeted advertising on Meta and Google platforms.
Our Approach
Ran lead generation on Meta alongside Google Search campaigns to capture both social and intent-based traffic.
The Results
Achieved significant increases in website leads and conversions across both platforms.
- Website leads increased by 390% via Meta.
- Conversions increased by 196% via Google.
- Cost per lead on Meta reduced by 50%.
"Running Meta and Google together delivered better results than either channel alone."
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Find out how we helped to triple the amount of monthly website leads Stanley Safaris received.
Meta campaigns delivered a +1250% increase in conversions and +807% in conversion value
Integrated strategy across Meta, TikTok, Pinterest, and Google improved overall performance.
