Bomba Bags - +652% More Conversions, 580% Revenue Growth
Meta strategy overhaul resulted in +652% conversions and +580% revenue growth.
+652%
Meta Conversions
+580%
Meta Revenue
+11.9%
ROAS
The Story
Bomba Bags is a South African brand that designs and sells high-quality, stylish bags for modern consumers. Bomba started with the Betty Bag. I wanted to create a bag that we could carry comfortably for a weekend in Betty's Bay or that we could take around our Cape Town adventures. One bag fits it all.
Objectives
Dramatically increase conversions and revenue through an overhauled Meta advertising strategy.
Our Approach
Rebuilt the Meta campaigns from scratch with new creative and better audience targeting.
The Results
Significant increases in conversions and revenue.
- Conversions increased by 652%.
- Revenue growth of 580%.
- ROAS improved to 11.9%.
"Starting fresh with a new strategy delivered 652% more conversions."
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